The Miles Method

Every message needs to pass one test:
So what?

Most messages don’t fail because they’re wrong. They fail because they haven’t earned attention. They’re too long. Too vague. Too safe.

At By Miles, I help brands and changemakers get to the story that actually matters, the one people hear, believe, and remember.

Here’s How It Works:

A graphic explaining the 'So What Strategy' for effective messaging. It includes three steps: Clarify the message, test for relevance, and deliver with impact. The right side highlights these steps with icons and brief descriptions.
“Saying the right thing at the right time isn’t luck. It’s strategy—with a point.”
— Miles

Use This Framework For:

  • Elevating executive voices

  • Shaping brand narratives

  • Developing PR strategy that lands

  • Clarifying your message in high-stakes moments

  • Navigating change with intention and clarity

  • Crisis response & narrative reset

  • Social impact or purpose storytelling

Want to apply it?

Let’s So-What your next story before your audience does