Pitch Perfect? Not Anymore.
by Miles C. Daniels
tl;dr:
In today’s media landscape, the rules of pitching have changed. Reporters are stretched thin, inboxes are flooded, and attention is earned—not assumed. If you're still leading with the what, you're already behind. It's the so what that cuts through.
The media game has changed.
And if you’re still playing by the old rules, you’re wasting everyone’s time—including your own.
Today’s journalists are covering more beats, juggling more deadlines, and fighting harder than ever to break through the noise. They’re underpaid, overpitched, and—frankly—exhausted. Which means your pitch? It needs to be a hell of a lot more than “newsworthy.” It needs to matter.
Here’s the hard truth: most pitches suck.
Not because the product or campaign or company isn’t good. But because too many pitches focus on what something is… not why anyone should care. And if you’re leading with features over relevance, or headlines over context, you’re not just getting ignored—you’re doing your brand a disservice.
The best pitches don’t sell. They serve.
They illuminate. They connect dots. They challenge assumptions. They offer up insights that add real value—without sounding like an ad.
In other words:
Stop pitching yourself. Start pitching a perspective.
Stop aiming for mentions. Start aiming for meaning.
Stop flooding inboxes. Start building relationships.
Ask yourself:
What tension is this idea sitting in?
What’s surprising, counterintuitive, or timely about it?
Does it speak to a bigger trend—or better yet, upend one?
Because that’s the stuff that gets covered.
And that’s the kind of comms that builds trust, credibility, and momentum.
If you're ready to pitch smarter—not louder—I'm here to help.
